YUNUS, F.; SOOMRO, M. A.; ABBAS, S. Creating Moments, Building Brands: The Strategic Role of Event Marketing in Consumer Engagement. Journal of Higher Education and Development Studies (JHEDS), [S. l.], v. 6, n. 1, 2026. DOI: 10.59219/jheds.06.01.112. Disponível em: https://jheds.pedf.org.pk/index.php/jheds/article/view/112. Acesso em: 15 may. 2026.